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The New Cityscape Slogan

Published on April 8th, 2013 by

The New Cityscape Slogan . When we started our push towards re-branding Aaron Bros. Moving System, Inc., two things were important to us as a company. Firstly, we wanted to integrate a new, better website that was not only appealing to the eye but also easier for our customer to navigate for information, booking, and payment options. Secondly, we wanted to pump new life into our existing efforts and thought a new slogan design would do the trick to reintroduce us to Chicago.

By now, you are familiar with our new website and are hopefully finding it informative and kind of a cool place to hang out. Now, to our slogan…

We were lucky that many years ago we were able to get “We Move Chicago” as our domain name, and everyone agreed that that’s who Aaron Bros. Moving System Inc. is: We Move Chicago! And how nifty that our slogan is also our website address, so we decided to focus on that–alongside the tried and true Aaron Bros. logo–to show the new spirit of the company.

Aaron Bros. Moving System, Inc. wanted to create a picture that not only served to advertise our company but also showcases that we are modern with the not-so-common-edge of having an established forty year old history in the business. There are a lot of Chicago movers, but few who can match our longevity. So to us, the cityscape shows our foundation is strong and deserving of being in the mix of our beautiful skyline; while the font is more personable, mimicking the skateboard graphics we grew up with in the 90’s. Very simply, the slogan is hip enough to wear on a t-shirt and relevant enough to belong to the city of Chicago. We hope you like it as much as we do!


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